![]() ![]() Look into the lens, make eye contact and smile. You’re likely to be making a first impression. Not a family or vacation shot from your phone. Your photo should be a high quality headshot. Profiles that include a photo are 11X more likely to be viewed. Showcase your strengths without being pretentious. You want to be found when people use these words in searches. He then wisely includes a number of relevant hashtags in the passage that follows.Ĭarefully consider keywords to describe yourself and your areas of expertise. Ryan Hanley takes advantage of the headline field to present a compelling problem/solution. Make a first impression with a meaningful headline, which suggests how your services will serve the reader’s needs. You can populate your “headline” field, which appears under your name, with up to 120 characters. Perfect your profile page with the following best practices. And because the personal brand is so central to the LinkedIn environment, you’re given more space and flexibility to present your credentials. More so than on other social media, your profile will be visited, read, and scrutinized. Your profile is not only discoverable within the network, but can be found via Google search. You can make it a client-attraction center, and therefore, your most valuable social media asset. Your profile page is the center of your LinkedIn presence and gateway to growing your professional network. Perfect your LinkedIn profile pageĭon’t make the mistake of quickly blasting through the process of setting up your LinkedIn profile page. Simply claiming a LinkedIn account as if it were a listing in a phone directory is not a serious approach to fueling the ascent of your business, but getting serious about LinkedIn is. 40% of LinkedIn members check in daily.B2B marketers rate LinkedIn the top social media for generating leads.LinkedIn has more than 740 million users in more than 200 countries.LinkedIn is your online center for meeting people and creating and building business relationships. It’s most powerful business networking tool ever. Yes, there are mountains of trivial banter flying around on these social media channels. Perhaps what you’ve seen on Facebook, Instagram and Twitter turns you off. Savvy insurance- doing business in a digital world-understand how critical social media is now.īut it’s possible you’ve never found the time to dive in and master social media. Service is all-important for retaining business and expanding your clientele-and income-via referrals.Building trust is all-important for nurturing potential clients.Networking is all-important for getting leads.In the intensely competitive insurance business: LinkedIn is currently the best professional platform for growing your personal influence, building a loyal referral network, positioning yourself as a thought leader and attracting your ideal clients.” Stephanie Sammons,Īuthor of the best-seller, LinkedIn to Influence It is a global, virtual, perpetual networking event! “LinkedIn is the most powerful business networking resource in history. ![]()
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